Hi, I'm Mario
Digital Analyst and UX Architect based in Valencia with over 7 years experience
UXC Nielsen Norman Group
Mario Araque NNgroup UX Certified
Scrum Master certified
Mario Araque Scrum Master Certified
Google Analytics certified
Mario Araque Google Analytics Certified
About me

My name is Mario Araque. I was born in Argentina and raised in Valencia. I am a Digital Analyst and UX specialist driven by curiosity and dissatisfaction.

I am a strong advocate for data driven and user centric design. I believe that understanding your users and acknowledging their needs and frustrations is the key to improving functionality, ease of use and enjoyment.

With a clear strategy, combining good research and UX design iterations within collaborative teams can deliver delightful experiences. I always strive to understand the business objectives, the user needs, then identifying the complexities and challenges of the project to work on recommendations or design solutions.

Product strategy
  • Requirement gathering
  • Competitive analysis
  • Analyzing business goals
  • Scrum methodology
UX Design
  • Information architecture
  • Task analysis
  • Persona development
  • Wireframes
  • Flow charts
  • Interaction patterns
  • User testing
  • Low fidelity mockups
Digital analysis
  • Measurement plan
  • Data analysis
  • Conversion rate optimization
  • Digital marketing
Frontend coding
  • HTML5
  • Sass, Flexbox, Grid
  • ReactJS, Gulp, Browserify
  • Code review
  • Git

Blog