My name is Mario Araque. I was born in Argentina and raised in Valencia. I am a Digital Analyst and UX specialist driven by curiosity and dissatisfaction.

I am a strong advocate for data driven and user centric design. I believe that understanding your users and acknowledging their needs and frustrations is the key to improving functionality, ease of use and enjoyment.

With a clear strategy, combining good research and UX design iterations within collaborative teams can deliver delightful experiences. I always strive to understand the business objectives, the user needs, then identifying the complexities and challenges of the project to work on recommendations or design solutions.