More than 7 years experience helping organizations define and deliver digital products.
My expertise ranges from in-depth ethnographic research to building and usability testing prototypes/projects, to accessibility reviews, to producing UX documentation for engineering teams and data analysis to optimise the conversion rate and business goals.
I can bring any of the following to your projects as a practitioner, or lead a team of user experience designers and support them throughout the lifecycle of a project.
Understand business needs before every project
- Client / stakeholder Interviews
- Metrics | Data analysis
- Understand business needs
- Create hypothesis
- Define realistic goals | Challenge
... and more
Start research using different techniques based on the project
- Persona creation
- Empathy map
- User stories | Jobs to be done
- Heuristic analysis
- Usability testing
... and more
Finding the problem based on user and business needs:
- Affinity diagramming
- Pain points detection
- Prioritization | Kano model
- Product backlog creation
... and more
Exploring potential solutions to the problem
- User flow
- Wireframing
- Information architecture definition
- Customer journey mapping
... and more
Creating design deliverables, working with Agile product team to build an MVP and beyond
- UI design
- Accesibility
- Client / stakeholder presentation
- Iteration
... and more
After delivering, I love to know if the final product is useful for users, and it helps to achieve the business goals
- Quantify the user experience
- Dashboard creation & analysis
- Conversion rate optimization process
- Iteration based on user and business needs
... and more